We use analytics to improve the site. Privacy
Google SEO + ChatGPT, Perplexity and AI Overviews optimization. Free SEO audit, monthly support from CHF 500.
Search engine optimization no longer relies on recipes or isolated keywords. It's about structure, clarity and understanding.
At SmartFlow, we approach SEO as a strategic lever for businesses in Lausanne and across French-speaking Switzerland, with a simple goal: sustainably position your website on the queries that truly matter for your business.
Measurable approach: technical audit, semantic structure, content optimized for AI answers (GEO/AEO). First results in 3 to 6 months, then sustained growth. First audit free.
Most
of Google desktop clicks go to the top 3 results.
Source: industry studies (Backlinko, First Page Sage).
Most
of published pages never receive any organic traffic from Google.
Source: industry studies (Ahrefs).
A few
of newly published pages reach the Google top 10 within a year.
Source: industry studies (Ahrefs).
Search engines have evolved significantly. They now rely on semantic understanding, content quality and overall site coherence.
We work on SEO holistically: structure, content, technical performance and readability.
This approach delivers sustainable results without relying on artificial techniques.
1. Audit & diagnosis
Technical, semantic and competitive analysis. We identify what's blocking your progress and the quick wins you can capture.
2. Structure & semantics
Page architecture, topic hierarchy, internal linking. A solid foundation designed for Google and for AI answer engines.
3. Technical optimization
Core Web Vitals, structured data, indexing, JavaScript rendering, crawl. The site becomes technically flawless, measurable via Search Console.
4. Content & authority
E-E-A-T-optimized writing, expertise signals, quality backlinks, monthly tracking of rankings and AI answer citations.
Definition of themes, search intentions and page architecture.
Sound, fast technical foundation that search engines can perfectly read.
Content and structures optimized for generative engines (GEO) and direct-answer engines (AEO).
| Critère | Traditional SEO | SEO + GEO/AEO (our approach) |
|---|---|---|
| Engine coverage | Google only | Google, ChatGPT, Perplexity, AI Overviews, Claude |
| Time to first results | 6 to 12 months | 4 to 8 months — GEO as a complement |
| Resilience to updates | Exposed to Google core updates | Presence across multiple surfaces (Google + AI engines) |
| Reporting | Positions + Google clicks | Google positions + AI citations + share of voice |
A technically sound website is the foundation of good SEO.
We optimize every technical aspect: Core Web Vitals, structured data, indexing and performance, so search engines understand and value your content.
Our technical excellence checklist
AI-assisted search engines (Google AI Overviews, Perplexity, ChatGPT) are changing how information is found. GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization) refer to optimization for these new patterns: being cited in generated answers, not just ranked in results.
We integrate these practices into every project: structured data, llms.txt file, content designed for semantic understanding.
GEO + AEO, in practice
GEO (Generative Engine Optimization) targets citations inside ChatGPT, Claude, Perplexity and Google AI Overviews answers. AEO (Answer Engine Optimization) targets the direct-answer zone (featured snippets, People Also Ask). Together, they capture the traffic that traditional SEO loses to conversational search.
Rising
A growing share of Google searches end without a click, captured by AI Overviews and direct answers.
Source: industry studies (SparkToro, Similarweb).
Millions
weekly users on Perplexity, ChatGPT Search and Claude — fast-growing answer engines.
Source: public publisher reports.
This service is for businesses that want to:
Improve their visibility sustainably
Aim for top positions in organic search
Anticipate SEO evolution and AI-related uses
Work with a partner who truly masters the subject
| Critère | Traditional SEO agency | SmartFlow |
|---|---|---|
| AI approach | Google SEO only | SEO + GEO/AEO built in from the audit |
| Technical stack | Outsourced audits, CMS-dependent | EPFL-trained full-stack developer — direct technical changes |
| Local presence | Generalist | French-speaking Switzerland — Lausanne, Geneva, Vevey, Montreux, Morges, Yverdon |
| Reporting | Standard monthly report | Custom reporting + AI citation tracking |
| Commitment | 12-24 months minimum | No lock-in, from CHF 500/month |
Answers to the questions we get most often about SEO, GEO and our approach.
SEO encompasses all techniques aimed at improving a website's visibility in Google, Bing, and other search engine results. It relies on technical optimization, content quality, and site structure.
Initial results are typically visible between 3 and 6 months after implementing an SEO strategy. Search engine optimization is a long-term investment that produces lasting and growing results, unlike paid advertising which stops the moment the budget runs out.
SEO (organic search) aims to position your site for free in organic results. SEA (paid search) involves purchasing advertising space. SEO delivers sustainable results, while SEA stops as soon as the budget runs out.
Yes, first SEO audit is free (30 to 45-minute conversation plus a synthetic report). A deep, comprehensive audit is available on quote: technical (Core Web Vitals, schema, indexing), semantic structure, competitive analysis, prioritized action plan.
Monthly SEO support from CHF 500/month (monitoring, optimizations, reporting). One-shot deep audit on quote depending on scope. First synthetic audit stays free to qualify your project.
GEO is optimization for generative search engines like ChatGPT, Perplexity, Claude or Google Gemini. The goal is no longer just to rank in results, but to be cited directly in AI-generated answers.
AEO optimizes content to appear in direct answer boxes: Google AI Overviews, featured snippets, People Also Ask, Google Assistant. Clear structure, exhaustive FAQ, FAQPage and Speakable schema are the main technical levers.
Three levers: (1) precise claims and numbers in the first paragraph to be extractable, (2) presence in directories and listicles AI engines use as sources (Sortlist, tech blog listicles), (3) editorial mentions from credible third-party sites. We drive all 3 axes in parallel.
Yes, we provide a clear monthly report with key KPIs: rankings, clicks, impressions, top pages (via Google Search Console), acquired backlinks, detected AI engine citations. Full transparency on what's done and results achieved.
Yes, deep technical SEO: Core Web Vitals (LCP, INP, CLS), JSON-LD schema (Organization, Service, FAQPage, Product, Speakable), indexing optimization, sitemap, robots.txt, hreflang, responsive images and lazy loading. All optimized from build or during the audit.
Three specifics: (1) SEO + GEO/AEO integrated from the start, not as an option, (2) strong technical expertise (schema, Core Web Vitals, Next.js native SEO), (3) full transparency on methods and monthly results. Founded by an EPFL engineer, data-driven and honest approach.
Yes, we support SMEs across the entire Lake Geneva region and beyond: Lausanne, Geneva, Morges, Nyon, Rolle, Vevey, Montreux, Yverdon, Fribourg, Neuchâtel. On-site visits available within 80 km of Lausanne, otherwise video conferencing.
Let's talk about your positioning and see how to sustainably improve your SEO.